‘Up With’ Premium Lager was crafted in with University of Montana NIL Collective, benefitting student-athletes. This crisp, effervescent lager pours pale straw in color and greets you with its inviting malty aroma. Up With is clean, easy-drinking, and smooth on the palate, offering subtle notes of hearty grains that deliver a balanced finish as satisfying as a Griz victory.

‘Up With’ Premium Lager represents the pride of Montana and the power of partnerships. With each sip, you’re directly supporting student-athletes, helping them thrive both on and off the field. Funds raised from this collaboration create real income-earning opportunities for student-athletes, ensuring they have ample resources to balance academics, athletics, and personal growth. Enjoy this refreshing premium lager, & help our student-athletes triumph today.

We are proud to announce our collaboration with UPTOP clothing to introduce the Up With Premium Lager apparel collection, designed to give Griz fans a stylish new way to celebrate their pride.

Just as every can of Up With Premium Lager contributes to supporting University of Montana student-athletes through NIL, proceeds from this exclusive apparel line will directly benefit them as well.

Up With Pint Night is the perfect spot for Griz fans to come together and cheer on the Montana football team when they’re playing on the road. Hosted at local sports bars in Missoula, these events give fans a place to watch away games on the big screen, sip Up With Premium Lager, and show their support for the team.

At each Up With Pint Night, for every Up With sold,  $1 will be donated to support the NIL Collective at the University of Mpontana, directly benefiting the future of Griz Athletics.

Upcoming Pint Night Schedule:

• October 4 – vs. Idaho Vandals, 6 PM @ Paradise Falls

• October 24 – vs. Sacramento State, 8:30 PM @ Press Box

• November 1 – vs. Weber State, 1 PM @ The Den

• November 15 – vs. Portland State, 3 PM @ The Still Room